MIT Study: AI is getting better at deceiving humans

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Your gateway to discovering the world of Artificial Intelligence!

Happy Mother's Day to all mothers, stepmothers, grandmothers, and of course, the dog moms out there!

Since this is our second consecutive Sunday with a holiday, and Memorial Day weekend is approaching in two weeks, I took the liberty of checking if next Sunday, May 19th, is also a holiday. It turns out it's "Celebrate Your Local Elected Official" day. You'll all be celebrating for that, right? RIGHT??

A sneak peek of what’s below:

• Get your business started with AI

• Guess the real picture - Mother's Day edition!

• AI is getting better at tricking us

How can AI help you start a business?

Turning AI topics into a walk in the park, not a mind-boggling maze

While ChatGPT and other AI tools can help to craft stories and generate creative ideas, their utility extends far beyond amusement. AI possesses tangible business applications that can significantly impact entrepreneurial ventures. Let's take a look at three straightforward ways AI can assist you right now in launching and growing a business.

Build a business plan:

A business plan serves as a blueprint for entrepreneurs, outlining the vision, strategy, and operational framework of a new venture. It is essential to provide a snapshot of the business concept, its objectives, and its potential for success. AI can assist in thoroughly detailing your products or services, find and help you understand your target market, and build financial projections. Utilizing AI can help you construct a cohesive narrative that not only guides you as the entrepreneur but also communicates the business's viability and growth potential to stakeholders, investors, and lenders. Not to mention, it acts as a valuable editing tool for long documents like a business plan.

Create customer segments:

They say the best marketers and salespeople are the ones who understand their customers the best. But perhaps understanding your customers isn't your strongest skillset, and you bring a host of other strengths to the table. Let AI assist you by creating customer segments to gain a deeper understanding of your customers and their interactions with your product. For instance, if you're selling computers, your customer base will span various ages and demographics, each requiring a tailored approach. A 16-year-old purchasing a PC for gaming will likely respond differently to marketing than a 65-year-old grandmother seeking to video chat with her new granddaughter. AI can provide personalized insights to enhance engagement and drive sales through targeted marketing campaigns. Use it to build those campaigns and collect feedback to use in the next step below.

Analyze data:

Analyzing data is often regarded as an art form (there's a reason the entire field of Data Science exists) because extracting insights from data can be challenging and time-consuming. However, AI offers a solution for those who may find this task daunting. Leveraging AI for data analysis empowers businesses to unlock valuable insights and make data-driven decisions swiftly and accurately. AI algorithms excel at processing vast and complex datasets, identifying patterns, trends, and correlations that might elude human observers. By automating the data analysis process, AI minimizes manual effort and human error, allowing businesses to instead allocate resources towards interpreting those insights and executing your strategy effectively. (Right now, you typically need the "pro" paid version of tools like ChatGPT and Gemini to upload documents, like Excel Worksheets, for it to analyze.)

AI Pictures of the Week

I made three of these Mother’s Day themed pictures of flowers with AI, and one is a real photo. Can you guess which one is real?
Answer at the bottom of the newsletter!

AI News Flash

Catch up on the latest AI news from the week!

• An MIT study reveals that AI is becoming more adept at deceiving humans in strategy games and also engaged in insider trading in the (simulated) stock market. However, MIT clarifies that AI lacks intent; rather, it operates based on objectives set by humans.

• The founder of dating app Bumble, Whitney Wolfe Herd, thinks people will heavily use AI to date each other in the near future. (This sounds awful)

• TikTok announced it is going to start labeling AI-produced content, in a better effort to moderate their platform.

• Tune In: Tomorrow, Monday, May 10th, OpenAI is hosting an event where the company will be showcasing some exciting new developments. You can join the discussion on X or access the event directly from their homepage.